The giveaway is on the Chinese forum of Kaspersky: http://bbs.kaspersky.com.cn/register.php
If you want to get a free copy of Kaspersky for one year free antivirus protection, you can follow the detailed information on this page http://www.techmixer.com/free-kaspersky-anti-virus-license-key-for-1-year/ . Many bloggers has introduced this information on their blog like techmixer, Raymond.cc etc. Here we are not going to blog something about this giveaway but Kaspersky marketing strategy.
Rumors are kind of true like Chinese seldom purchase software but cracks, license codes are spreading popularly. We know Russian is crowded with cracks and keys illegally but many undeveloped countries are kind of the same situation.
Why Kaspersky is giving away its 1 year license for free in China? As we talked about just now that most Chinese would not be likely to purchase software. Maybe they are too genius and not rich. So they like cracks. Not many people buy software, so we can estimate that a few people buy Kaspersky. What could Kaspersky do? To pursuade Chinese about the copywrite or law on cracks? What a gigantic job to do. Then givingaway of one year license can make Chinese get used to Kaspersky and when they fall in love with this program, they probably want to buy it in the future.
And givingaway is usually something nice and most people would spread the news and Kaspersky did spread himself by doing this. Free to do advertisment. If you have a software, you can do the same trick to spread your program.